Social Media Marketing: What it is and Why it’s Important to Entrepreneurs
Social media marketing uses social networks and platforms such as Facebook, Twitter, and Instagram to create awareness about a product, service, or event.
Social media marketing is vital for entrepreneurs because it can help get your business or value out to the public.
Why Social Media marketing is important to Solo Entrepreneurs
It Directly Engages Your Target Audience
Social media is a great way to engage your audience and keep them up to date on what’s happening in your world. It allows you to easily target specific audiences with the information they’re interested in.
Using hashtags is a popular way to engage and find your target audience on many platforms, including Facebook, Instagram, and Snapchat.
For example, if you have a company called “MOVING COMPANY,” you might choose to use the hashtag “#MovingCompany” at the beginning of your posts. Then tag the company name in the post to ensure that anyone interested in moving their current location to yours will find the information they need to decide.
It Reaches More Loyal Customers
Businesses can now reach more loyal customers than ever before by posting content on Facebook, Twitter, and Instagram.
A recent study found that nearly eighty-four percent of consumers would trust a company if they had their social media account or company website listed on their landing page, and seventy-one percent of people would actually follow the company’s social media account if they liked what they saw on the platform.
It Helps to Promote Your Products and Services
It is believed that roughly fifty percent of purchases online are influenced by social media. This is because social media provides a connection between customers and businesses.
In addition, the use of social media creates a two-way conversation between consumers and marketers, which means that the consumer can also share feedback about how they feel about the product or service being offered.
This can be done more personally and directly with social media than with traditional media. For example, a customer might post on social media that they found out they were never offered student discounts at the store because the employees didn’t know what those were, which could lead to better training for employees in the future or discounts for students in store.
Social media is a crucial marketing tool you can’t skip as a solo entrepreneur. This tool helps you reach more people and improve your communication to provide better products and services.
Over time, social media helps increase your revenue as you have another way to share your products or services with your target audience.
So don’t delay. To succeed at online marketing, look for the right social media platform for your business and share your best content regularly.